Think Twice Before You Use An Online Logo Design Company

I thought I would share this story. We had a client who had her logo done by Vista Pr***. When I asked for a vector file of the logo, they were not able to give it to her. In fact, the logo did not belong to her at all. She was not authorized to use it any other place than on projects printed by Vista Pr***. Therefore, it is not able to be trademarked, and says so on the website, when you read the small type. So, when she is ready to sell her business, that piece of intellectual property that she thought she owned, will actually hurt the sale of her business. Moral of the story: think twice before you get your logo for a cheap price on one of these sites online. The development of a proper logo is one of the smartest investments for your business. Call a reputable ad agency or grapher designer.  

This is directly from the terms and conditions on the Vista Pr*** website: 

The logo design tools provided on this Site employ a limited number of elements, including icons, fonts, color schemes, and design effects. Vistaprint reserves the right to use all such elements and to make all such elements available for use by other parties in the future. You do not obtain any right or claim to any of the individual logo design elements through your creation of a logo design and/or your incorporation of a logo design into one or more products. Other Vistaprint customers may use the design tools to create logos that have similar or identical combinations of these elements and Vistaprint does not guarantee that your logo will not have similarities to logos designed and used by other parties. Vistaprint provides no warranty of any kind that logo designs created using the design tools will not infringe, or be subject to a claim of infringing, the trademark or other rights of another party. It is solely your responsibility to obtain the advice of an attorney regarding whether the logo design is legally available for your use and does not infringe the rights of another party.



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