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2016 Search Engine Optimization Techniques

If you are looking to gain a competitive edge in your industry and need immediate results, investing in search engine optimization (SEO) is an excellent investment. There are many ways to “SEO” your website and there are lots of companies that claim to have the latest techniques, solutions and tricks to getting your business ranked on the top of the search engines. But, be wary of companies that promise to get you ranked #1 on Google. The only way that can be guaranteed is to do a pay per click ad. Many of these companies call and say they are from Google. I believe that it is best to use a marketing firm in the city you live in. After all, a marketing professional in Jacksonville will know all of the surrounding regions of the city.  And be aware that the Google algorithms change several times a year. So, your site should be reviewed and adjusted at least once or twice each year. As of this writing, the current algorithm is Possum. Ask us about the new updates. 

How do you determine what type of strategy makes sense for your business?
To help you cut through the information age, we put together an overview of the various SEO channels and methods used to gain rank on Google.  To download a more thorough article, download our 2015 Search Engine Optimization Tips.

Here’s a list of search engine optimization techniques we currently use:

  • Mobile responsive website programming
  • On-page optimization 
    • Meta descriptions
    • Meta keywords
    • Page titles
    • H1, H2 headers
    • Bulleted lists
    • Proper URL naming
  • Keyword-rich content 
  • Internal linking 
  • Blog article writing  
  • Backlinks from credible websites
  • Directories 
    • Manta
    • Yelp
    • YP
    • White Pages
    • Local
    • Super Pages
    • Vitals and Healthgrades (for doctors) 
    • Business Journals
    • There are hundreds more
  • Maps 
    • Google maps
    • Bing maps
    • MapQuest
  • Social media
    • Facebook
    • LinkedIn
    • Google+
    • YouTube
    • Instagram
    • Pinterest
    • Houzz
  • Paid
    • Google pay per click ads (AdWords)
    • Facebook ads
    • YouTube ads