Marketing Advice for Physicians

In the January issue of Jacksonville Hospital News and Healthcare Report (a new newspaper in Jacksonville)  I wrote an article for physicians who had recently exhaled from the anxiety over Medicare and fiscal cliff negotiations.  In “How to Stem the Tide of the Affordable Care Act and SRG,” I talk about the timeliness of aggressively marketing medical practices and address a few of the most important areas on which they should focus. Cost effective healthcare marketing is the key.


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