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Fishing...The Basics: Working with our Jacksonville, FL-based Marketing Firm

Thank you for considering Fisher Design as your design and marketing partner. Working with a new organization sometimes prompts a few questions. Because our customers are important to us, we have addressed some of these questions to give clarity to our process.

After your initial consultation (at no cost) with Mary Fisher, our creative team will assess your design needs and present a written estimate. The subjective nature of graphic design/ illustration/writing/web design/logo design does not permit us to give firm bids or quotes. However, we do adhere as closely as possible to this estimate unless the assignment changes or we have gone over the estimated number of alterations.

We will try to alert you at the point it is evident that your project will go over the estimate. We base our estimates upon an hourly rate of $135 for design, marketing and consultation services. Our customers find us to be creative as well as quite efficient with their money.

DEPOSIT
Work proceeds upon receipt of a 50% deposit and signed estimate. Subsequent meetings and client alterations from originally estimated work are considered part of the billable time. If the job takes more than 2 weeks, you will be invoiced for the time weekly or biweekly. The balance is due upon completion of the job.

AFTER BEING ASSIGNED THE BUSINESS
After you have decided to work with us, you will meet with Mary Fisher again, and the art director for an information gathering meeting. Feel free to bring a staff member with you. We are interested in scheduling, budget, target audience, specifications and your preferences in style. Bring with you any photos, logos, and text that we need to incorporate into your marketing piece.

ADDITIONAL EXPENSES
Additional expenses may include courier services, overnight delivery, copy writing or editing, client alterations over original estimate, CDs, photography, and/or illustration. We will try to alert you at the point it is evident that your project will go over the estimate.

INITIAL PROOFS
Creative work cannot always be produced in a flash. We will need to schedule your job into our workflow in an orderly fashion. Depending on the job’s complexity, we normally ask for at least two weeks to turn around the first draft after we have received everything from you. If you have a rush project or tight deadline, we may be able to accommodate you, but keep in mind the pricing may change.

PRINTING
We prefer that you allow us to handle your project through the final printing/production stage. We oversee the entire process to get the best possible results. Fisher Design has on-going relationships with many printers and we choose a printer not only for economy but for their expertise and quality of work. We cannot be held responsible for the quality and reproduction of printing we don’t supervise. And we don't handle printing where we did not develop the creative. 

APPROVALS
We try to make certain all information in your job is correct. It is, however, the responsibility of the client to review all material before printing or publishing to verify its accuracy. We want your marketing materials to be perfect, therefore we ask you to take extra time reviewing your proofs.

CONFIDENTIALITY
To protect your intellectual property, we are happy to agree to and/or sign confidentiality agreements with any client.

KILLED JOBS
If you have contracted with us to do a job and midway through the job, you decide to cancel the assignment, you will be responsible for paying Fisher Design for the time put into the job thus far. You will be charged our normal hourly rate for all hours after the initial consultation. The client is financially obligated for all work done, whether or not it is used.

SPEC WORK
Please do not ask us to do speculative work. The reputation of Fisher Design is solid and our portfolio speaks for itself, allowing the client to decide if Fisher Design is the right agency for the job.

OWNERSHIP
Although the law specifies the rights of the artwork remains with the artists, we want our clients to be the final owners. Therefore, after full payment of the job, the rights of the final files and final product are transferred to you, the client. The only exception is with rights protected and royalty free photography or illustrations which remain with the author. We buy a license to use the photo on your behalf.  A copy of your file can be given to you on a CD. Additionally, should you need your files distributed to other parties over a period of time, we will charge on an hourly basis, accumulating time spent on these tasks until reasonable to bill out.

CONFLICT OF INTEREST
Two clients in the same category = conflict; three clients in the same category = specialty. We have several specialties: healthcare, professional services, real estate and finance. Designing a logo for one client shall not keep us from developing a website for another client in the same industry. If a client is a substantial piece of business for us, one art director doing the client's marketing strategy, media buying, graphic design, website design, shall not work with a competing client with the same marketing requirements simultaneously. We feel strongly about protecting the intellectual property of our clients.