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Effective Marketing Doesn't Cost You Money…

It makes you money.

A well thought-out marketing campaign:

  • Produces sales leads
  • Reduces selling costs
  • Makes selling easier
  • Enhances credibility with existing clients
  • Introduces old clients to new products and services
  • Increases employee morale
  • Makes it easier to recruit good employees
  • Intimidates and eliminates the competition

Elements of effective marketing

Objective: To generate new leads or generate awareness to existing customers.

Distinctiveness: The more distinctive your marketing is, the more memorable it will be.

Consistency: Uniformity in style and content, the new buzz word for this is “Branding”

Frequency: Many clients’ memories are short lived. The firms they remember are the ones that contacted them last, either through advertising or sales calls.

Mix: Promotional activities should be a mix of advertising, public relations, networking.

Cost efficiency: The focus of every promotional effort should not be on what works, but instead on what works best and is the most cost efficient.

And finally: When your marketing is frequent, consistent and cost effective, it doesn’t cost you money. It makes you money.

Fisher Design specializes in Healthcare Marketing, Professional Services Marketing, Financial and Insurance Marketing, Business to Business Marketing, Corporate Real Estate Marketing, Commercial and Residential Building and Development and Transportation and Logistics. If you are interested in growing your business, call a Jacksonville FL marketing firm that has been around for 28 years: 904-398-3699 x 1. We offer a no-cost consultation. 
 
www.maryfisherdesign.com/healthcare
www.maryfisherdesign.com/services 
www.maryfisherdesign.com/financial