Finding your voice & tone
Designing the right look
Creating a memorable experience
A brand strategy serves as a roadmap for your business goals, an outline of your business’s key defining characteristics, and how you plan on communicating your vision to your customers.
A brand development strategy is a promissory note to your customers as to what they can expect from you and your brand.
A successful brand strategy does more than include key elements such as the brand’s mission, the logo, and the “look” of your company. A great brand strategy is comprised of key messaging, the personality & tone of your brand, along with how you plan on connecting with your audience.
A brand is more than a logo. A logo is a representation, the symbol of your brand, often referred to as a brand’s mark. Marketing focuses on the numbers, the metrics, and the end of the day data. This information is then weighed out against the strategy over time. A brand strategy focuses on many of the intangible elements of a brand that make up its brand equity.
Before developing a brand strategy, or if you already have one and it’s time for it to be updated, it is important to do a brand audit. A brand audit starts with asking yourself some key questions. You can download our brand guide here to get you started.
- What is your brand story?
- Who is your ideal buyer?
- What is your visual strategy?
- What sets you apart from the competition?
- What are your brand values?
Our team of marketing specialists is here to walk you through every step of freshening up your branding and vision to bring you more business. Call or send a message to schedule a no-cost marketing consultation in Jacksonville, FL, or via Google Meets to grow your business.
- Schedule a free 15-minute call
- Discover your needs and direction
- Develop and grow your brand
If you have any questions, call us at 904-398-3699 x 1