This information is drafted from SECOND WIND, a nationally known expert in the advertising agency industry.

Companies such as logogarden.com have claimed to be the fastest growing logo site online. They have over 10,000 designs available for use. In August 2011, designer Bill Gardner discovered over 200 designs stolen from his firm's portfolio on that site. And the site was full of lots of stolen logos from other prominent designers. The uneducated buyer could be paying for a logo and have no legal right to use it. A firm could buy a logo that had already been trademarked by another firm. And so what happens when a company buys the logo, has signage created and put on company vehicles, has stationery designed and printed? They receive a cease and desist letter from an attorney representing the legal owner of the logo.  Don't be duped by cheaply priced online logos. Be safe, hire your local logo design firm in Jacksonville Florida that you know has good ethics. When you amortize the cost of a logo over ten years, you will literally be paying pennies a day for your mark. One that is uniquely yours. Ante up, pay a fair price and do the right thing. You won't have to look over your shoulder to see if your logo is being used by another firm, and another firm and another. 

While writing Google Juice part 2 for Entrepreneurs Anchor magazine, I was using Google Webmaster tools to verify some of my statements.
Look what I found: Google's search engine optimization starter guide. http://goo.gl/ji7N
It is not exactly Google Juice for Dummies, it is a little more technical.

It very much parallels what I have in my SEO speech handout. Whew, you always wonder. Google changes its algorithms so often, I try to make sure I am on top of it. 

It also touches on the importance of cross linking within a website, which we have been talking about lately
There is a section on mobile websites, which I think is really important. We are doing some now, but need to promote this to our current clients. The graphic heavy sites don't rank as well on smart phone searches.

As some of you might have heard me discussing last week, increasing your rankings on Google Places is very important. And different from Google's organic ranking. Reviews on google places and social media links and active social media channels are extremely important.

Just as water is vital for our bodies, so, too, is having sufficient Google Juice in your website. Without adequate quantities of this essential ingredient, your website will very likely get lost in the ever-shifting no-man’s-lands of the Internet. A decomposing relic.

We’re going to focus on Google, because approximately 70% of all Internet search and research is done using it nowadays. Apologies to Bing, Yahoo!, Dogpile, etc., but that’s that. To paraphrase the wise-but-sometimes upstart comic strip hero, Calvin (of Calvin & Hobbes), when a noun becomes a verb, you know you’ve made it…big time. Thus is Google.

Google Juice is the value that Google assigns to each element in your website that helps position or list it on the various search engines. The more Google Juice your site contains, the higher Google (and probably the other sites) ranks it. Higher ranking usually means more hits. More hits generally garner more business. So the more drafts of Google Juice your site quaffs, the better its chances of organically landing on the first page whenever someone searches for your company name, products and/or services on the ubiquitous search engine. Google Juice is the elixir of Internet success. Would you believe there are businesses in Jacksonville that are paying tens of thousands of dollars each month to Google? Wouldn’t it be better for you to optimize your site for better search engine rankings—rather than paying Google? Better still … why not invest this critical task to an experienced firm that can assure your site is overflowing with the Juice du Google?

Our bodies are about 60 to 70 percent water. Without ingesting sufficient quantities of this essential, natural nutrient, we’d shrivel to dust. R.I.P. Dehydrated and dried up like the Egyptian mummies of old.

No SEO? 
Our text-intensive world is inundated with acronyms. Since its inception in the U.S. military, the Internet, like its creator, has its own lexicon of these initial-based buzzwords. Some are more important to know and understand than others. One acronym no website can ignore is SEO = Search Engine Optimization. SEO is a reality and a process. It’s the art of bringing your website higher on the search engines, ideally without paying Google. Fact of the matter is:You must adhere to this search engine’s parameters when you implement SEO. After all, Google rules the World Wide Web; hence you must follow Google’s rules.

Danger, Will Robinson!
If you employ SEO techniques Google doesn’t approve of, it will simply delist your website entirely. Your site is G-O-N-E. Page Not Found. For real! My firm once worked with a national company that came to us after its site was delisted. It can happen to any business, entity, or individual. The lesson, then, is clear: When in doubt, or if you don’t have an IT staff that is SEO/Google Juice savvy, hire a professional to manage your website’s SEO properly. This isn’t a perfect world; that’s true for our real lives as well as the web’s virtual reality. So wouldn’t you know it, Google is constantly changing the way it ranks websites. (Pardon the pun, but you don’t want your website to be rank.) Nor is Google inclined to reveal what it is currently doing with its search results. And Google continues to widen its influence across cyberspace. So now, having your website linked via the other websites Google now owns has become increasingly important as well—YouTube, Google Places (maps), and Google + (Google’s answer to Facebook). To be sighted, ideally your primary website is linked through a multiplicity of sites. Next issue, we’ll roll up our pants and stomp on the grapes that will bring SEO to fruition on your site. We’ll discuss specific elements your website needs to maximize its SEO. And we’ll provide specific examples to help you determine if your own site is satiated with that oh-so essential Google Juice. That way, your website can obtain the high ranking that every entity seeks on Google. Having ample quantities will increase the “juiciness” of your website, so the search engines will drink it in.

Watch for Part II of this article in next issue of Entrepreneurs Anchor Magazine

We had so much fun working with Mort Crim on his website. You've got to see all the celebrities, presidents, dignitaries he is photographed with. It was hard for us to choose just a few to put on the website. Mort has the most distinguished voice you have ever heard. There is no wonder he makes a living using it. 

While writing an article on Search Engine Optimizaton for Entrepreneurs Anchor magazine, I ran across this Search Engine Optimization Starter Guide by Google. 

I had never seen this before, but it does echo the things we do optimize our clients' sites. The article doesn't give up any breaking news of all of the SEO changes Google has employed recently, but does give you the basics.

http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdf

Art Director Bruce Floyd worked with Senior Bathtubs owner Alan Knight to create a fresh, new design with better photos and graphics, SEO (Search Engine Optimized) copy and easier to navigate pages. This is definitely a ‘must have‘ product for those people with bathing challenges. 

We have just finished the website design for Full Circle Agency Management. The site includes CMS to manage events and library.

North Florida OB/GYN creates a dynamic, new website: http://www.nfobgyn.com/ It’s been a wonderful experience working with Dr. Cameron Greene and Sande Doolittle at North Florida OB/GYN to create a website that gives them a branded, new look and making it much easier for their patients to navigate, find doctors, hospitals and offers a wealth of useful information. The goal was to design a site that showed where generations of women have put their trust in North Florida OB/GYN and made it what it is today – a family tradition! 

We at Mary Fisher Design wish to thank the doctors, nurses and staff at North Florida OB/GYN – for allowing us to create their new website.

Bruce D. Floyd
Senior Art Director, Mary Fisher Design

Digestive Disease Consultants creates a wonderful, new website. http://www.ddcjax.com/ It’s been a great experience working with Dr. Abbassi and Donna Revuelta at Digestive Disease Consultants to create a website that gives them a new branded look while making it easier for their patients to navigate. Our goal was to design a site that would clearly portray the dedication DDC has to compassionate, patient care and professional practices.

We at Mary Fisher Design wish the doctors, nurses and staff at Digestive Disease Consultants – all the best, a very productive year and successful use of their new website.

Take care.
Bruce D. Floyd
Senior Art Director, Mary Fisher Design

Affordable Water rebrands with a new fresh and clean website. http://www.affordablewaterjax.com It’s been a great experience working with Terri Kinder to create a website that gave them a new branded look and was easier to navigate. Our goal was to design a site that would clearly portray Affordable Water’s family personality, dedication to service and wonderful work ethic.

We at Mary Fisher Design wish Mark and Terri Kinder and the rest of the crew at Affordable Water – all the best and a very productive year and successful use of their new website.

Take care.
Bruce D. Floyd
Senior Art Director, Mary Fisher Design